Founded by Jochnick brothers in 1967, this brand has kept surprising its customers with its innovative and trending products. From Skincare to Personal Care, it sells everything that competes easily in the beauty industry. In its own words, the company stands for “Safe and reliable products that deliver results as promised”. It not only serves beauty lovers but also provides an opportunity for its members to make extra money by becoming a Beauty Consultant.
Let us look at what is currently happening at Oriflame and how the company is not only able to survive but also leading the beauty sector.
- The Brand has its reach in nearly 60 countries and generating sales revenue in billions.
- The Company wants its customers to be healthy, enjoy beautiful skin, and to have fun.
- It has over 3 million Beauty Consultants who share and sell beauty and wellness products.
- Oriflame has got its own R&D and Skin research institute to research, innovate and test its products before launching those for customers to try.
- Categories which are covered by Oriflame are Skincare, Wellness, Cosmetics, Fragrances, Personal Care, Haircare.
- Its direct competitors are Avon and Amway which are spread with products in the same categories as targeted by Oriflame.
The brand has created several sub-brands such as:
- Fragrance Brands – Activelle, Born To Fly, ECLAT, Love Potion, Memories, Possess, Be the Legend
- Cosmetics Brands – COLOURBOX, Giordani Gold, OnColour, The One
- Skincare Brands – NovAge, Pure Skin, DIAMOND CELLULAR, Ecobeauty, Essentials, Love Nature, Optimals, Royal Velvet, Silk Beauty, Tender Care, Be Merry, Divine Royal
- Personal Care Brands – Essence&Co, Feet Up, Feminelle, Glacier, North for Men, Optifresh
- Haircare Brands – HairX
These brands are playing wonders in the beauty industry and some of the products have got wide acknowledgement of perfection by the customers.
Few of these awesomely performing products are as mentioned below:
- Giordani Gold – Well known as Transforming Foundation, this product is available for both men and women. It uses State-of-the-art MetaReactive Technology which responds to the skin to transform from liquid to velvety powder. 85% of its users agree that it performs all day long on the skin perfectly.
- NovAge – With a wide range of advanced skincare products, this brand offers clinically proven results.
- ECLAT, Born To Fly, Love Potion – These brands specialised in spreading fragrances are loved by customers and have also received mostly positive reviews.
- Love Nature – This brand offers products for revitalising soap bars, hand creams and shower gels and is often considered as a better option available in the market than other brands which show best results when compared with others.
Oriflame with its vast coverage and penetration into product segments, leads the beauty market and is a sustaining and winning player among top-performing direct-selling enterprises. By offering profits up to 20% on the orders collected from customers, it is pulling more customers to become its Beauty Consultants who also remain loyal to the brand because of the quality of products offered by this Sweden brand.